InStore LIVE! The Workshop for Successful Retailers
June 23, 2010 4-4:45 p.m.
Crazy, Creative Store Promotions That Work
Presenter- Mary Liz Curtin
Promotions are all about creating excitement, entertaining your customers, making your store a destination and above all, stimulating sales. Celebrate all of the holidays and make up some of your own with open houses, charity tie-ins, product demonstrations, contests, gift certificates and more – all without breaking the bank. Mary Liz Curtin will show you how to plan, publicize and run an event, give you ideas for names that pull customers in and share her secrets for coming up with new and interesting parties, classes and events.
Mary Liz is the owner of Leon & Lulu, a furniture, accessories and gift store in Clawson, Michigan, that specializes in keeping its customers engaged with a constant string of exciting events. Her column appears monthly in Gift & Home Interactive and she is the author of A Shopkeeper’s Manual.